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Pharoah · Technology · Loading
Premium Digital Engineering · Manchester · Marbella

Custom-built websites,
shipped properly.

Hand-coded sites with sector-specific app layers, AI content engines, and conversion systems — for ambitious UK and Costa-del-Sol operators.

No templates. No page builders. No theme lock-in. Every site is bespoke HTML, CSS and JavaScript, engineered to perform — pricing confirmed at launch. Inside AMAYA Holdings, run jointly by Craig Attoh (Manchester) and Phil Pereira (Marbella). 55 productised Stripe configurations live; bespoke builds on top.

Request a quote → How we build
/ NUMBERS / WHAT LIVE WORK LOOKS LIKE
4
Weeks · entry website · hand-coded · pricing at launch
55
Productised Stripe configurations · ready to ship
6
Weeks · typical app-layer build window
100%
Hand-coded · vanilla HTML/CSS/JS · code is yours
/ WORK / RECENT BUILDS & PATTERNS

The shape of what we ship.

Most Pharoah builds cluster around the same handful of patterns — partner sites for UK + Costa-del-Sol operators in hospitality, vehicle hire, property, professional services and tech. Below are the patterns most often signed off across the last twelve months.

Pattern · Hospitality Marbella
Costa-del-Sol hotel group site
Hand-coded multilingual hotel group surface — EN / ES / DE — with a direct-booking layer that bypasses OTA commission. Performance-budgeted, mobile-first, paired with email automation.
Tier 02 · 6 weeks
Pattern · Vehicle hire
Luxury vehicle-hire booking
Marbella vehicle-hire operator. Booking flow, fleet config, deposit handling. Stripe + iCal.
Tier 02 · 5 weeks
Pattern · Property advisory
Spain expat property advisory
Property-advisory surface with multilingual content, lead-qualifying calculator, and AI content engine for sector blog.
Tier 03 · 8 weeks
Pattern · Construction QS
UK construction services site
Premium construction-services site with embedded QS calculator (retention, pay-less notices). Reads from CADSnap.
Tier 02 · 6 weeks
Pattern · SaaS configurator
UK B2B SaaS configurator
Public-facing configurator + signup flow on top of a Stripe billing layer. Sector-aware tier matching.
Tier 03 · 7 weeks
Pattern · Professional firm
Accountancy partner brand
Partner-firm site under Pharoah's discrete brand — engineering behind the door, accountancy logo on the front.
Tier 01 · 4 weeks
Pattern · Cross-border trade
UK-Spain trade operator
Bilingual operator surface for an Auric-Trade-style UK-Spain importer. Catalogue + inquiry + WhatsApp inbox.
Tier 02 · 6 weeks
/ SERVICE / THREE TIERS, EACH SHIPPED

Three tiers. Each one shipped.

Pick the depth that fits where you are. Each tier is a fixed scope — no scope creep, no surprise invoices, no retainer trap.

Tier 01

Custom Website

Hand-coded standalone site. 5-10 pages, sector-positioned copy, performance optimisation, basic SEO foundation, contact capture. 4-week delivery.

Pricing at launch · 4 weeks
Tier 02

Website + App Layer

Everything in Tier 01 plus a sector-specific application — calculator, configurator, quote generator, booking flow. The page that does work, not just describes it.

Pricing at launch · 6 weeks
Tier 03

Full Funnel + CRM

Premium tier. Website + app layer + lead capture into CRM + automated nurture sequence + AI content engine. The full operating system, shipped with your brand.

Pricing at launch · 8 weeks
Add-on 01

Multilingual build

EN / ES / DE / FR delivery for Costa-del-Sol or cross-border operators. Translation memory + human review. Priced per additional language.

Per language · pricing at launch
Add-on 02

White-label delivery

Pharoah-built, partner-branded. Your agency or partner firm fronts the work; we stay invisible. POA depending on scope and rebrand depth.

White-label · POA
Add-on 03

Stripe config

One of the 55 productised Stripe configurations dropped into your site — subscription billing, one-off product, deposit-only, partial-payment. Live in 48 hours.

55 configurations live
/ STORY / WHY PHAROAH EXISTS

Two operators. One engineering team.

Pharoah Technology is the partner build-shop tier of AMAYA Holdings — a 50/50 partnership between Craig Attoh (Manchester) and Phil Pereira (Marbella). Same engineering spine as ATTOH Digital, different brand on the front.

We use Pharoah when the engagement benefits from a discrete brand presentation — B2B enterprise work, partner channels, sector-specific propositions where the founder prefers a quieter signature on the front of the work. Some clients want the ATTOH name on the credit line. Others want our team behind the door and their own brand on the surface. Pharoah is the second route.

The Costa-del-Sol arm is unusual for a UK build shop. Phil runs the Marbella delivery — hospitality, vehicle hire, expat property advisory, cross-border trade. Multilingual sites, Spain-resident operators, a fleet of 55 productised Stripe configurations that get dropped into client surfaces inside 48 hours. The UK arm covers the same patterns for ambitious operators in construction, professional services, B2B SaaS and tech.

Behind the scenes, every Pharoah site rides the same ATTOH Tech engineering core as the rest of the AMAYA group — vanilla HTML/CSS/JS on the front, FastAPI + Supabase Postgres on the back, Cloudflare Pages for hosting, Claude with multi-model fallback for the AI content layer. The infrastructure is industrial; the brand on the front stays whatever the client needs it to be.

If you want a partner who builds the site properly, hands you the code clean, and signs it under your brand or ours, this is the right door.

/ PRICING / TRANSPARENT, NO RETAINERS

Transparent. No retainers.

Fixed scope, fixed price, fixed timeline. After delivery, we offer maintenance separately — never compulsory.

/ ENTRY · TIER 01

Custom Website

Pricing at launch/ one-off

Hand-coded, 5-10 pages, sector-positioned, performance + SEO foundation, contact capture. 4-week delivery.

  • Hand-coded · 5-10 pages
  • Mobile-first responsive
  • Performance + SEO foundation
  • Contact capture wired
  • Code is yours · no theme tax
  • 4-week delivery window
Request quote →
★ POPULAR · TIER 02

Website + App Layer

Pricing at launch/ one-off

Everything in Entry plus a sector-specific application — calculator, configurator, quote generator, booking flow. The page that does work.

  • Everything in Tier 01
  • Sector-specific app layer
  • Calculator / configurator / quote tool
  • Lead-qualification flow
  • Stripe + payment-flow wiring
  • 6-week delivery window
Request quote →
/ PREMIUM · TIER 03

Full Funnel + CRM

Pricing at launch/ one-off

Website + app layer + lead capture into CRM + automated nurture sequence + AI content engine. The full operating system shipped with your brand.

  • Everything in Tier 02
  • Full funnel + CRM integration
  • Automated nurture sequences
  • AI content engine + monthly cadence
  • Multilingual option included
  • 8-week delivery window
Request quote →
/ PROCESS / HOW WE SHIP

Three weeks of build. One signed site.

Every Pharoah build follows the same path from brief to handover. Tight scopes, named developers, no SOW theatre, no offshore subcontract chain.

Step 01

Brief + scope

A 60-minute discovery call. We write the scope, you sign it, deposit secures the build slot. No SOW theatre — a one-page agreement.

Single A4 · signed
Step 02

Design + build

Hand-coded by named developers. You see progress weekly, sign off in two rounds of revisions, get a staging URL throughout.

Weekly progress
Step 03

Launch + handover

Deploy to your domain, transfer ownership of everything (code, content, accounts). Optional monthly retainer for ongoing work — never compulsory.

Full IP transfer
/ FOUNDERS / TWO OPERATORS, ONE TEAM

Craig Attoh + Phil Pereira.

"The work we got asked for didn't fit cleanly under the ATTOH Digital banner. Some clients want a quieter brand on the front. Some want a Costa-del-Sol operator on the call. Pharoah is the door that solves both."

Craig Attoh + Phil Pereira · Co-founders

— Pharoah

Pharoah Technology is a 50/50 partnership inside AMAYA Holdings — Craig running the UK engineering arm out of Manchester, Phil running the Costa-del-Sol delivery out of Marbella. 55 productised Stripe configurations live across the partnership; bespoke builds on top. Built on the same ATTOH Tech engine as every other AMAYA surface.

/ TESTIMONIALS / WHAT CLIENTS SAY

What clients actually say.

Field notes from UK and Costa-del-Sol operators who have shipped a Pharoah build in the last twelve months.

Pharoah delivered in six weeks what two prior agencies took a year to almost build. Fixed scope, clean handover, the code is actually ours. The conversion improvement paid back the project in two months.
Operations Director UK construction services · Tier 02 · 2026
We wanted a Marbella site that bypassed the OTA commission. Phil's team built the direct-booking layer in five weeks, multilingual EN/ES/DE, paid for itself in the first quarter.
Owner Costa-del-Sol hotel group · Tier 02 · 2026
They run it white-label — Pharoah does the engineering, my agency takes the front-of-house. Clients never see the build team, the work is consistently better than anything we tried to subcontract overseas.
Founder UK partner agency · white-label delivery · 2026
Full funnel + CRM, eight weeks, came in on time and clean. The AI content engine is now our biggest source of organic traffic. The retainer is genuinely optional — they want you to be able to walk if you choose to.
CEO UK B2B SaaS · Tier 03 · 2026
Vehicle hire booking flow, Stripe deposit handling, iCal sync to the fleet. Live in five weeks. Phil knew the local market better than any UK agency we'd briefed and the build still came through with proper UK engineering rigour.
Director Marbella vehicle hire · Tier 02 · 2026
Six weeks, multilingual property advisory site, calculator layer for expat tax exposure, AI content engine producing two articles a week. The kind of build I'd given up on getting properly out of a UK agency.
Founder Spain expat property advisory · Tier 03 · 2026
/ FAQ / BEFORE YOU BRIEF

Common questions before engaging.

If the answer isn't here, just email [email protected] — we reply same working day.

01 How does Pharoah relate to ATTOH Digital? +
Pharoah Technology is the partner build-shop tier of the AMAYA group. Same engineering spine as ATTOH Digital, different brand on the front. We use Pharoah when the engagement benefits from a discrete brand presentation — typically B2B enterprise work, partner channels, or sector-specific propositions where the founder prefers a different commercial identity.
02 Do you use WordPress, Webflow, or Wix? +
No. Every site is hand-coded with standalone HTML, CSS and JavaScript. No theme lock-in, no page builder dependency, no licensing renewals. The code is yours; you can host it anywhere.
03 What is an "app layer"? +
A sector-specific working application embedded in the site — a quote calculator for construction, a configurator for SaaS, a booking flow for hospitality, a vehicle-hire form for transport. The page that does work, not just describes it. Layers convert at 5-10× the rate of static pages.
04 How long does a project take? +
4 weeks for the entry tier, 6 for app-layer, 8 for the premium full funnel. Slots open one month ahead; we run two to three projects in parallel maximum.
05 What happens after launch? +
You get a full handover — code, content, hosting accounts, analytics. We offer a monthly retainer for content + optimisation if useful, but it's never compulsory. Most clients take 3 months of retainer then move to ad-hoc.
06 Who actually builds the site? +
Named developers based in the UK + Costa del Sol. You meet the person doing the work. No offshore subcontract chains, no white-label reseller layers. The UK arm is run by Craig Attoh out of Manchester; the Costa-del-Sol arm is run by Phil Pereira out of Marbella.
07 Do you work outside the UK? +
Yes. The Costa-del-Sol arm delivers in Spain — hospitality, vehicle hire, expat property advisory, cross-border trade — under Phil Pereira's local lead. The engineering team is shared. Multilingual builds (EN / ES / DE / FR) are available as an add-on.
08 Can you white-label the work under our agency brand? +
Yes — that's the white-label add-on. Partner agencies, professional firms and consultancies can re-skin the full Pharoah engine under their own commercial identity. POA depending on the scope and the depth of the rebrand.
/ GUARANTEES / WHAT WE PROMISE

The guarantees under every Pharoah build.

Premium pricing comes with premium commitments. Each guarantee below sits in the signed scope document; we own it before the build kicks off, not as a post-launch add-on.

Promise 01

Code ownership

The full codebase ends up in a repo you control, under your account. No reseller dependency, no licence renewals, no theme tax. If you walk, the lights stay on.

Full IP transfer
Promise 02

Named developers

You meet the person doing the work. No offshore subcontract chain, no white-label reseller layer. The developer is on the build call.

UK + Costa del Sol
Promise 03

Fixed scope

One-page agreement. Fixed fee, fixed timeline, fixed deliverable. Out-of-scope work is renegotiated openly, not silently absorbed into the timeline.

Single A4
Promise 04

Performance budget

Every build ships against a Lighthouse-signal budget — Core Web Vitals in the green, accessibility above 95, SEO foundation in place. We don't ship sites that fail the smoke test.

Lighthouse-budgeted
Promise 05

Optional retainer

Monthly retainer for content, optimisation or app-layer extension is offered — never compulsory. Most clients take three months then move to ad-hoc.

Never compulsory
Promise 06

Slot discipline

We run two to three projects in parallel maximum. Slots open one month ahead. The named developer's attention is not split across eight clients in the way agency-floor builds are.

2-3 parallel · max
Promise 07

Security baseline

Every build ships with CSP headers, HTTPS-only, dependency-scanned, OWASP-aligned. We run the security smoke before launch and before every quarterly review.

OWASP-aligned
Promise 08

Accessibility built-in

WCAG 2.2 AA targeted on every page. Skip-to-main, focus rings, prefers-reduced-motion respected, keyboard-navigable forms. Not an afterthought.

WCAG 2.2 AA
Promise 09

Honest maintenance

If we don't think a feature is worth building, we say so on the brief call. We'd rather lose the line item than ship work neither of us is proud of two weeks later.

Honest scoping
/ STRIPE / 55 CONFIGURATIONS LIVE

Pre-built Stripe configurations — wired in 48 hours.

The partnership has 55 Stripe configurations productised inside the operating spine — every common SME payment flow already wired, tested, and ready to drop into a new build. Below are the families they cluster around. Pick the family on the brief; the configuration goes live inside two working days.

Family 01

Subscription billing

Monthly / annual subscription with trial windows, dunning, plan upgrades, prorations. Used in SaaS, advisory retainers and content subscriptions.

12 configurations
Family 02

One-off product

Single-purchase products with tax, shipping rules, inventory hooks. Used in lifestyle, hospitality merch, and pre-bookable services.

10 configurations
Family 03

Deposit handling

Partial-payment deposits with balance-due workflow, vehicle-hire damage hold, hotel non-refundable rate logic.

9 configurations
Family 04

Multi-currency · cross-border

EUR/GBP/USD pricing with Stripe's local-payment-method routing. Specialised for UK-Spain trade and Costa-del-Sol hospitality.

8 configurations
Family 05

Marketplace splits

Connect-based marketplace flows with partner split, agency commission, white-label routing. Used in partner-channel work.

8 configurations
Family 06

Invoice + collect-on-account

B2B invoicing with terms, ACH/SEPA collection, dunning, accounts-receivable hooks. Used in professional services and B2B SaaS.

8 configurations
/ STACK / WHAT EVERY BUILD SITS ON

The engineering core under every Pharoah site.

One shared stack, audited once, re-used across every build. No bespoke framework per project, no consultancy lock-in, no rewrite waiting in the wings. Same engine as the rest of the AMAYA group.

Layer 01

Front-end · vanilla

Hand-written HTML5, CSS with design tokens, vanilla JS. No framework, no build step, no bundler tax. WCAG-aligned, automated a11y smoke tests.

No framework tax
Layer 02

Back-end · FastAPI

Python 3.10+ with FastAPI. Shared governance routes, decision log, audit record. Multi-model AI fallback baked in for resilience.

Governance contract baked in
Layer 03

Database · Supabase

Supabase Postgres with row-level security. 480+ migrations under the group surface; you get the slice your app needs.

Multi-tenant · RLS
Layer 04

Hosting · Cloudflare

Cloudflare Pages for static frontends, Railway or Cloudflare Workers for the API layer. Performance-budgeted, no bundler debt.

Edge-deployed
Layer 05

Payments · Stripe

55 productised Stripe configurations live across the partnership — subscription, one-off, deposit, partial, multi-currency. Dropped into the site in 48 hours.

55 configurations · 48-hour wire-in
Layer 06

AI · multi-model

Claude primary with multi-model fallback. Content engine, lead scoring, sector intelligence. Operator-grade supervision; we own the model layer.

Claude primary · multi-model
/ COSTA DEL SOL / PHIL'S DELIVERY ARM

The Costa-del-Sol delivery arm.

Phil Pereira runs the Pharoah delivery out of Marbella for clients operating in or trading with Spain. Local language, local regulators, local payment rails — combined with the UK engineering team's discipline. The sectors below are the most-built six.

Sector 01

Hospitality · direct booking

Costa-del-Sol hotel groups, boutique villas, beach clubs. Multilingual EN / ES / DE / FR. Direct-booking layer designed to bypass OTA commission.

Direct booking · OTA bypass
Sector 02

Vehicle hire · Marbella fleets

Luxury and prestige vehicle hire operators. Booking flow, fleet config, Stripe deposit handling, iCal sync, WhatsApp inbox integration.

Marbella · prestige fleets
Sector 03

Expat property advisory

Spain property advisory surfaces for British and northern-European expats. Calculator layer for cross-border tax exposure; multilingual content.

Expat-targeted · multilingual
Sector 04

Cross-border trade

UK-Spain importers and distributors. Catalogue, inquiry, WhatsApp inbox. Bilingual operator surface designed for two-jurisdiction sales flows.

Bilingual · two-jurisdiction
Sector 05

Beach & lifestyle

Beach clubs, lifestyle venues, event spaces along the coast. Booking, deposit handling, calendar-based capacity management.

Lifestyle venues
Sector 06

UK-Spain professional

UK accountants, lawyers and advisers serving Spain-resident clients. Bilingual surfaces, ATTOH-Casa-style positioning, NIE/empadronamiento intake.

UK-Spain professional
Sector 07

Auric-style trade

India-UK-Spain trade flows with multi-jurisdiction billing, Stripe Connect splits, and OTTO trade-finance integration. Built jointly with the Auric Trade team.

Three-jurisdiction trade
Sector 08

Hospitality tech

PMS integrations for independent Costa-del-Sol hotels — Mews / Cloudbeds / Apaleo. Direct-booking conversion uplift averaging 18% in the first quarter.

PMS-integrated
Sector 09

Lifestyle events

One-off events, weddings, retreats — single-event surfaces with RSVP, payment, deposit, calendar, gallery. Used by Costa-del-Sol planners and UK venues.

Event surfaces
Sector 10

Concierge · HNW

Discreet concierge surfaces for HNW operators on the coast. Members-only logins, encrypted forms, by-introduction posture. Quiet on the public web, premium engineering behind the door.

Discreet by design
Sector 11

UK-trade partner sites

Partner accountants, formation agents, brokers serving cross-border UK-Spain trade. White-label engineering, partner-firm logo on the front. Built jointly with the Supreme Advisory partner network.

UK partner network
White-label engineering · UK + Costa del Sol

Your brand on the front. Our engineering team behind the door.

Pharoah Technology builds custom-coded websites, internal tools, and AI integrations under your brand or ours. Full hand-off, full IP, full code ownership. No reseller chains; no offshore subcontract layers.

/ CONTACT / REQUEST A QUOTE

Drop your email. We send the discovery questionnaire + slot availability inside one working day.

Tell us the sector, the budget tier, and any specifics about whether you want the work under our brand or yours. We come back with the questionnaire, current slot availability, and a tier recommendation.

UK delivery · Costa-del-Sol delivery · Fixed scope · No retainer trap.

  • Reply same working day · personally
  • UK · Manchester · Costa del Sol · Marbella
  • Fixed-fee · fixed-timeline · single A4 brief
  • AMAYA brand portfolio · 50/50 with Phil Pereira
Email [email protected] →
/ ENQUIRY · TIER PICKER

Request a quote.

Pick a tier. We send the questionnaire + slot window.

Tier

By submitting you agree to receive the discovery questionnaire by email. We don't share details with anyone outside AMAYA Holdings.

/ GROUP / SISTER BRANDS INSIDE AMAYA

Inside the AMAYA Holdings operating group.

Pharoah Technology is the partner build-shop tier. The flagship agency surface and the senior advisory practice sit alongside it under the same engineering spine.

Sister 01

ATTOH Digital

The flagship agency surface — custom-coded SME websites, AI Business-in-a-Box bundles, the configurator. Premium tier, ATTOH-signed.

attoh.digital →
Sister 02

ATTOH Tech

The build studio supplying the engineering core under every group surface. Snap suite, Forge line, agent fleet, MCP server, 480+ Postgres migrations.

attoh.tech →
Sister 03

Supreme Advisory

The senior strategic counsel surface for owner-managed UK SMEs at £2m-£50m revenue. By introduction.

supremeadvisory.co.uk →
Sister 04

Incorpwise · formations

UK Ltd formations, landlord tax (RRA + MTD), payroll. Companies House ACSP-accredited.

incorpwise.co.uk →
Sister 05

ATTOH Casa

Spanish property office serving Marbella + Costa-del-Sol expat operators. Same group spine, Spain-resident lead.

attoh.casa →
Sister 06

AMAYA Holdings

The operating group. Governance, R&D, shared infrastructure. The plumbing under every brand on this page.

amayaholdings.co.uk →
/ REFERENCE / INSIDE THE AMAYA INFRASTRUCTURE

Inside the AMAYA group infrastructure.

Sector intelligence, live client work, and design references from across the ATTOH Digital flagship — the shared infrastructure behind every brand in the group.

/ HANDOFF / WHAT YOU GET AT THE END

Every Pharoah build ends with a clean handover — the codebase in a repo you own, hosting accounts in your name (Cloudflare Pages or Netlify), analytics under your Google account, content under your CMS if we set one up, and a one-page document mapping where everything lives. No reseller dependency, no licence renewals, no "but the page builder is on our plan" scenarios.

If you keep us on a retainer post-launch, the work continues against the same one-page agreement template — fixed monthly fee against a fixed monthly deliverable. If you don't, the lights stay on without us. That is what hand-coded means in practice.